Unid 8 Countig the costs

MultiBrands is a globally successful consumer products company, which has built up a reputation based on Honesty, Quality and Innovation. Since it started operating ten years ago, it has launched at least two new, high-quality products in a diferent markets every year. However, manager are currently reviewing company police because a recent dramatic fall in profits and share price performance.

Shareholders believe that this is due to over-diversification, rising costs and mailing consumer confidence as a resulto f complains that products quality is declining. Sharholder recommendations are:

***Freeze current policy of developing new products

***Concentrate on consolidating curren successful brands

***Improve quality or reduce price

***Freeze recruitment but avoid layoffs

***Reduce current budget by 15 per cent

Decision

Reduce the current budget would lower the quality of the products in equal proportion and this is one of the main complaints of consumers, which would lead to increasing dissatisfaction and a decline in sales, on the other side could freeze the policy of creation of new products in this manner is driven products with which the company analyze its strengths and weaknesses to take advantage of every one of them what potencializaría the sale of existing products, and the budget with which states would go with improvements of these products or the performance of new campaigns, not to create new, these strategies to avoid making a cut in staff which will allow us to maximize the staff with that account, assigning activities and working together with managers, in charge of each department and subordinate staff.

DILEMMA DECISION UNIT 7

Inter State is a new York based company specialised in providing domestic insurance for private individuals and small corporations.

Interstate is currently considering outsourcing all or part of its 150 persons call centre to an overseas location in order to reduce its operating costs. The call centre currently processes calls from both insurance agents and enquiries from members of the public within the USA. Several groups of managers have been asked to research different host countries in order to evaluate their potential to host a pilot project which should take over full responsibility for all call centre operations within twelve months. The management teams will be meeting later in the day to present their recommendations. The following countries have been selected as potential hosts.

DECISION

Well, in this case there are a Lumber of issues that have to be Looked at. First, there is the question of Business performance itself. Is it really going to be worthwhile for this company to take parto f its Business offshore? There is not much doubt-it will be cheaper at least in the short-term. But there is a downside and that could produce some surprises for any company. The image of the company may well suffer as a result of a decision to offshore, and the potential impact of that is difficult to measure. We´ve already seen that sort of thing happening and some companies have even had to bring back work that they had outsourced.

This, of course, could be made worse by union industrial action. Other problems down the line? Well, when you offshore a critical part our you bussines , your really have to have a fall back strategy if something goes disastrously wrong.this could be wath we call "multi-shoring", where you have and alternative service provider in another country you can switch to if things go wrong.

That way, if there is a major appreciation in wages or foreigh currency, a dispute with your local provider or any sort of instability, you are not in danger.

So you know, i think that if i were being asked to choose a dstination for an outsourcing operation, I would advise the company to think very carefully about "multi-shoring" that way they can minimise the risks and transfers operation to another destination i something goes wrong.

Reflexions

1 - Because it is interesting to have every day but knowledge

2 - The competition is healthy and it shows your capacities

3 - It is but easy the coexistence with the other ones and one works better.

4 - It is good to dialogue and to know how to reach an agreement

5 - It is important to be related with new people. to go building work relationships.

6 - It is to fulfill what you/they send you. if it is not achieved he/she doesn't mean that not ere cpaz of achieving it.

7 - It is important to feel sure in that faces.

8 - It is important to go having new responsibilities.

9 - It is not so important. it is as the entity you leave.

10 -You cannot always live waiting that they congratulate you for that faces.

11 - There is another type of recompenses but satisfactory that the money.

12 - Because if you don't overcome your fears you didn't achieve anything in the life

SPEAKING

SUPPLIER: Fruits and vegetables Central de Abastos.

How may I help

SHOP MANAGER: This morning I received a delivery of tomatoes but most of them are damaged and I can’t sell them in these conditions

SUPPLIER: Oh! I’m sorry about that. Well we have got two options:

• Cancel the order and refund the cost.
• Replace the order with a new delivery

SHOP MANAGER: Well I would like to replace the delivery tomorrow morning

SUPPLIER: Ok that’s no problem our delivery will be there tomorrow morning with your delivery

SHOP MANAGER: Ok thank you very much.

SUPPLIER: I’m sorry about the mistake. Please accept our apologies.

As in Spanish, English, when comparing two things we want to use adjectives and their varying degrees: positive, comparative and superlative.
- The good referred to the degree simplest form:
A sunny day
- The comparison refers to a degree higher quality of one thing over another.
A better day
- The degree superlative quality concerns in its highest expression:
Today is the best day of the year
COMPARISON OF CLASSES

- COMPARISON OF EQUALITY

With the adjective form is interspersed between the "ace ace ..." (as tan. ..) for phrases and affirmative interrogatives and "not as ... as" or "not so ... as" negative for the phrases .
I'm as young as you
I am as young as you?
I'm not so young as you
We can use after the second 'he' pronoun in the nominative and accusative case (He, his; She, her ...)
He is as young as she; He is as young as her
If this is a comparison between two verbs, we can use the phrase "as much as (much as) in a negative way
She does not work as much as she should
When the comparison is made between two nouns have used "as much as" to the singular and "as many as" for the plural.
I have as much work as my boss
I have as many pencils as you
If we are comparing two substantive accounting (books, cars, houses ...) use "as many as ..." but if we are comparing two substantive uncountable (wood, weather, music ...) we will use the building "as much. .. ace. "
We have as many books as them
We have as much space as them

- COMPARISON OF LOWER

With the adjective form is interspersed among the "less than ..." (menos. that ..) but it is more usual to find the comparison of equality in a negative way (which has the same meaning).

He's less than you young

He's not as young as you

Normally it is used less for fewer and for accounting uncounted

- COMPARATIVE Superior

It is formed of two ways:

Adding the adjective suffix-er for the comparative superiority and-est for the superlative..

=	+ er	+ est
big (grande)	bigger (más grande)	biggest (el más grande)

The word more precedence (over) for the comparative superiority and "the most" for the superlative

intelligent

more intelligent

the most intelligent

The one-syllable adjectives form the comparative and superlative with-er and-est

old, older, the oldest

new, newer, the newest

dark, darker, the Darkest

The two syllables ending in er, and he and ow and those with the accent (prosodic) on the last syllable also form the comparative and superlative with-er and-est

clever, cleverer, the cleverest

idle, Idler, the idlest

happy, happier, the happiest

narrow, narrower, the narrowest

The remaining two-syllable adjectives and all of three or more form the comparative and superlative with more with most.

interesting, more interesting, the most interesting

COMPARATIVE AND SuperLan IRREGULAR

Some adjectives are the comparative erratically

good, better, the best

bad, worse, the worst

far, further, the furthest

CONSIDERATIONS

- When an adjective ending in-e adds only for ry-st the comparative and superlative.

long, long, the largest

- When ending in consonant and change and i

easy, easier, the easiest

- If ends in a single consonant prededida of a single vowel, double the consonant

big, bigger, the biggest

- The second term of the comparison using the form than that which corresponds to Spanish.

He is workshop than his brother

- When the comparison is made between two adjectives are used more.

She is more funny than happy

- The Spanish expression "increasing" in English is equivalent to the two comparative adjective.

The film is becoming more and more interesting

Unit 6 Marketing

Dilemma and decision unid 6
Dilemma: A Scent of risk

Bellísima Italian brand that intends to launch a new fragrance to the market which hit a market focused on young women who meet the following characteristics.
Taget:
Women between 18 to 25 years
Socio-economic level: B B A
Studies from university
They work and are highly social
That in their free time attending cinemas, night clubs, shopping malls, concerts and so on.
Whether you like to be in fashion
Have a preference for the fashion trends in clothing and cosmetics

Product
The perfume is called "Rebel Angel" is a bold and rebellious fragrance, which carries a scent of freedom, intimacy and youth with flower essences, water and Semi East concentrated in a presentation of 700 ml. in a cylindrical metal container traded color, the logo will be the initials of the name of the perfume in colors silver, purple, red with two wings

Price
The price of the fragrance will be $ 95 taking into account a price that is affordable for the market that is focused and that is accessible to the competition

Promotion
To promote this as a celebrity endorsmen fragrance was thought to Rihanna impact of his image projected strength, rebellion, their music is about fashion and is the first woman of color to be a model of perfume also is young.

The promotion will be disseminated through the Internet pages Hotmail Hi5 Google, In Concert and cinemas showing a small business with the image of Rihanna, in youth magazines such as twenty, malls

Place
Will go on sale in stores such as Sears, Liverpool, Palacio de Hierro and Samborns which is located in major shopping malls in the Distirto Federal.

Georgio Armani Strategy presentation

1 Current sector of activity: the principal activities of the company are:
Scent Cosmetics Spectacles
Watches Fashion Accessories
Furniture Caonfectionery Cafes
Nightclubs Flowers

2. Proposed new market
Georgio Armani are interestic in the Hotel Industry, with the intention of creater new hotel with stile luxurius more than Hotel fivestart

3. Proposed proyect:
Joint venture with Emaar Properties to desing ten new lusury hotels and four resorts

4. Project duration:
The time proximate of the projec is de 8 to 10 years

5. Strategic reasoning:
Georgio Armani wants to be one step ahead of competitors such as Calvin Klein, Yves St Lauren among others, as they are also entered in the hotel industry.

6. Risks:
Travel and luxury industries follow same economic cycle Unstable market conditions Dilution of brand

7. Adventages:
Generating positive publicity