Georgio Armani Strategy presentation

1 Current sector of activity: the principal activities of the company are:
Scent Cosmetics Spectacles
Watches Fashion Accessories
Furniture Caonfectionery Cafes
Nightclubs Flowers

2. Proposed new market
Georgio Armani are interestic in the Hotel Industry, with the intention of creater new hotel with stile luxurius more than Hotel fivestart

3. Proposed proyect:
Joint venture with Emaar Properties to desing ten new lusury hotels and four resorts

4. Project duration:
The time proximate of the projec is de 8 to 10 years

5. Strategic reasoning:
Georgio Armani wants to be one step ahead of competitors such as Calvin Klein, Yves St Lauren among others, as they are also entered in the hotel industry.

6. Risks:
Travel and luxury industries follow same economic cycle Unstable market conditions Dilution of brand

7. Adventages:
Generating positive publicity